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What kind of coconuts do you use for Vita Coco?

Only green coconuts! Most people don’t realize there is an enormous difference between green coconuts and the brown coconuts we’re used to seeing at the grocery story, and in most pop culture imagery. Green coconuts have all the nutrition and healthful benefits. We harvest green coconuts in the north of Brazil, in a farm near Fortaleza. The average age of the coconut is about 7 months, the best age to extract sweet coconut water that is fat-free (before the coconut ages, turns brown and the water turns to hardened “meat” – fat city!).

Do you pasteurize this product?

Yes, we use a flash pasteurization process. Our machinery uses a patented method to extract the coconut water then filter and flash pasteurize it at 120° for two seconds before packaging the water in its aseptic Tetra Pak package. (As per FDA guidelines, flash pasteurization is mandatory for bottled beverages.) Only Tetra Pak can stabilize and give the coconut water a shelf life of 12 months, allowing us to keep it 100% natural – no additives, no preservatives, and all the healthful benefits.

Can women who are pregnant drink Vita Coco?

Yes, because it is pasteurized. Many doctors suggest that pregnant women drink coconut water regularly, since it has so many nutritional benefits. Coconut water contains high levels of lauric acid, what the body uses to make monolaurin, a disease-fighting fatty acid derivative. Lauric acid has anti-fungal, anti-bacterial and anti-viral properties that protect the body against various infections and boost the immune system.

Is there added sugar in Vita Coco?

No, there is no added sugar in any Vita Coco products.

Is your beverage organic and fair trade certified?

No, Vita Coco is not certified organic…yet. However it is 100% natural and we can assure you our beverages include only fresh and natural ingredients, and no additives or preservatives.

Is Vita Coco kosher?

Yes, Vita Coco is kosher and is Star-K certified.

How long after I open the 11.2 ounce (330 ml) Vita Coco does it stay fresh?

No more than 24 hours! We suggest that once you open this size Vita Coco, you should drink it immediately. But if you don’t finish it, put in the fridge for no more than a day.

How long after I open the 17 ounce (500 ml) or 1 liter does it stay fresh?

You’ve got a little longer with Vita Coco’s re-sealable sizes: up to 48 hours.

Does Vita Coco need to be refrigerated when unopened?

No, because of the Tetra Pak process, Vita Coco does not need to be refrigerated prior to opening, however we suggest you drink Vita Coco chilled!

Do you offer coupons?

No, at this time we do not offer any coupons, however Amazon.com always offers great discounts and sometimes your local grocery store may have sales too.

I Want Vita Coco!

What should I do if I would like to sell Vita Coco in my retail store, yoga studio, spa, etc.?

If you would like to carry Vita Coco, please email us your name, location and contact information. That way it we can set you up with a distributor.

I would like to be a distributor, how do I proceed?

In order to become a distributor of Vita Coco, you must have the experience and credentials of a distributor and have the necessary resources (warehouse, trucks, etc.). Please email us your name, location and contact information and we will contact you.

Can I order directly from Vita Coco?

No, we do not sell directly from our office. However if you would like to order online, we suggest going through www.amazon.com.

Sponsorships or product donation?

Please contact our New York offices.

Vita Coco gone bad?

Send us lot number, date and time on top of the Tetra Pak and we’ll address it.

Tab 2

Did you know that coconut water has 15 times more potassium than that found in sport drinks? It's also naturally loaded with the five key electrolytes: potassium, magnesium, phosphorous, sodium and calcium. It's what you need to stay hydrated. On a diet? No sweat! Vita Coco is also fat and cholesterol free.

Sure, you may not be a marathon runner, a football player or Tour de France winner, but your every day life is hectic enough—you should be hydrated while you live it. Go ahead, get hydrated and remember that life is a sport!

Here is a list of other things coconut water can do for you:

Helps keep the body cool and at the proper temperature.

Translation:Now when you get noticed it's not 'cause you're sweaty and gross.

Promotes weight loss.

Translation: You still have to cut back on the fried chicken and hit the treadmill, but we’re there for you to enhance your diet program.

Helps carry nutrients and oxygen to cells and boosts poor circulation.

Translation:See, everyone needs a boost from time to time.

Regulates the function of the intestine, helping promote smoother skin.

Translation: Doing something good for your insides can make you prettier outside! But you still need to wash your face properly, exfoliate and moisturize (don’t forget the SPF).

Helps replenish your body's fluids after exercising.

Translation:Your body needs plenty of fluids after the gym. Fluids free of barley and hops. Go figure.

Helps detoxify your body and boost your immune system.

Translation:Keeps your immune system tough. Grr. And, yells at viruses to back off. "Back off viruses!"

Helps ease stomach pains.

Translation:Calms your stomach, unlike your in-laws' chili cookoff.

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Q & A With Michael Kirban

Vita Coco’s "Q&A with…" speaks with Michael Kirban, the co-founder of Vita Coco, and one half of the team responsible for creating the fresh coconut water category in the beverage aisle. Now, almost five years after a breakneck schedule putting Vita Coco onto grocery shelves, he answers a few questions.

Why do you think Vita Coco has been so popular?

MK: It’s an authentic brand that delivers what it promises. Consumers have connected to the simplicity and purity of the beverages, and have seen its efficacy as a hydrator. It all lends to strong word-of-mouth and brand loyalty.

Vita Coco is almost five years old. What’s next for the brand?

MK: We’re still focused on creating drinks in new flavors (we’ve got six, and counting) as well as exploring new food and consumer concepts that incorporate fresh coconut water. In the fall, you’ll be seeing the “beauty” of Vita Coco in a new product! I can’t say much more now.

What’s Vita Coco’s most popular flavor?

MK: Pineapple… still! It’s been our best-selling flavor since we created it. The Acai & Pomegranate flavor is becoming quite popular too, but nothing outsells our original, 100% Pure flavor.

What are the big trends today in beverages?

MK: Consumers want function, flavor and simplicity. This has been the ongoing trend since carbonated beverages peaked a few years ago and we’re still seeing it. Consumers want to know a beverage is good for them, and see the positive results of that goodness. Flavor is personal, of course. Simplicity has been one of the big secrets to Vita Coco’s success and the success of other beverages that have sold well: consumers want cleaner, better tasting beverages with fewer ingredients and additives.

You’re in so many stores now… are you exploring any other channels?

MK: We’re always looking to grow the brand, organically, and sell it or serve it where our consumers “live.” This could mean we sell it in a retail environment, in a restaurant, in a yoga studio or at a resort. We’re a cult brand and want to stay that way, and we always want people to “discover” us.